Business coaching, English, Interviews

12 good reasons to choose a holistic business growth coach

31. maj 2024.

Kami Schatz: Holistic business growth coach – Owner of Efficiency Powerhouse Solutions

Kami Schatz is a published author, business owner and mom. She is a seasoned holistic business coach and consultant based in Illinois, United States. With a Bachelor’s in Psychology and a Master’s in Industrial & Organizational Psychology, Kami has spent years helping entrepreneurs and business owners achieve sustained growth and success through her unique Entrepreneurs Continuous Improvement Method. 

When she’s not working, Kami enjoys hanging out with her sons,  cats, going on road trips, immersing herself in a good book and eating Mexican food. Her passion for helping others and her strategic approach make her a valuable ally for anyone looking to start, grow, and balance their business.

1. How would you describe yourself in four words?

Innovative, Servant-Leader, Compassionate, Strategic.

2. You are a successful coach, but what most people don`t know is that you are also a psychologist. What was the main subject of your studies and how do you implement that knowledge into your coaching business?

While in college, I obtained a Bachelors in Psychology and a Masters Degree in Industrial & Organizational Psychology, I even went as far as completing a few years of my doctorate program.

While in school, my main area of study was Industrial and Organizational Psychology. This field focuses on understanding human behavior in workplaces and organizations. I focused my research on burnout within the organization and whose responsibility it was to help provide the tools and strategies to reduce it within the organization and the people working for them. Today, I implement this knowledge by helping my clients create effective organizational structures, improve team dynamics, and develop leadership skills. By understanding the psychological principles behind motivation, behavior, and performance, I can tailor my coaching strategies to address both the emotional and practical aspects of starting, running and growing a business.

3. What percentage of coaching involves psychological support and how much focuses on learning new skills?

In my coaching practice, I would say it’s a balanced mix: about 80% psychological support and 20% skill development. Psychological support includes helping clients manage stress, build confidence, and develop a growth mindset. Skill development involves teaching practical business strategies, marketing tactics, and productivity techniques. Both aspects are crucial for achieving sustainable success. My belief has always been, building a business is easy, the hard part is the people within the business. I spend most of my time with the ones leading the business because they have their own personal roadblocks we must work through so they can achieve their business goals. Then we trickle down the same coaching to their team. I end up teaching the leader to coach their teams. It’s fun and I love it.

4. We understand that you utilize a unique method to achieve goals: The Entrepreneurs Continuous Improvement Method. Could you elaborate on it?

Although I use different techniques and methods in my coaching, I developed “The Entrepreneurs Continuous Improvement Method” specifically designed to help entrepreneurs and business owners achieve sustained growth and success. Inspired by the principles of the Balanced Scorecard, this method integrates self-awareness, strategic planning, time management, consistent execution, and regular review into a cohesive approach.

5. Do we currently live in a „goal-oriented digital society,“ and how does your System method provide relief for entrepreneurs who are burdened by the pressures of success, likes, popularity, and profit?

Yes, we do live in a highly goal-oriented digital society where the pressure to succeed can be extremely overwhelming. It’s like being in Las Vegas, where the lights are on 24/7, making it hard to step away and care for ourselves. The Entrepreneurs Continuous Improvement Method provides relief by emphasizing balance and sustainability.

This method helps entrepreneurs focus on meaningful goals rather than getting caught up in vanity metrics like likes and followers. By promoting self-awareness and strategic planning, the Entrepreneurs Continuous Improvement Method ensures that entrepreneurs prioritize their well-being and long-term success over short-term gains.

Ultimately, we focus on what needs to be done for us personally and for the business simultaneously. I believe in maintaining a well-balanced life, ensuring that every aspect of our lives is given the attention it deserves. Unfortunately, I learned this the hard way many years ago and have been on a mission to help others unlearn the unneeded and most of the time, unrealistic pressures.

6. Many of us aspire to be productive, and numerous coaches discuss it. What are the real obstacles/distractions when it comes to productivity?

In my opinion, most of us want to be more productive, and I agree with you when you say „many coaches discuss it” but what I have found is many coaches have not mastered it. I don’t claim to be a master, there are days when I am not as productive as I had planned when I woke up.

However, I have learned a few tricks along the way that have helped me and many of my clients. I do work with a lot of clients who have been diagnosed with ADHD and with each client, it seems as though we tweak the productivity hacks because the obstacles/distractions can be different for each person.

Here are the big ones:

  • Procrastination: We often delay tasks because we’re afraid of failing or just can’t find the motivation to start.
  • Distractions: Social media, emails, and other interruptions can easily break our focus and derail our day.
  • Lack of Clear Goals: Without well-defined, actionable objectives, it’s hard to know what to prioritize and where to start.
  • Poor Time Management: Inefficient use of time and failing to prioritize tasks can lead to feeling overwhelmed and behind.
  • Burnout: Overworking without taking the time to rest and recover can lead to exhaustion and decreased productivity.

7. What are the main qualities that one needs to develop and strengthen in order to truly be productive and successful?

Wow, this is such an easy but also very complicated question to answer. So let me break it down like I would to my young son or a brand new business owner. It is always easier said than done, like going to the gym everyday.

In my opinion, to be truly productive and successful, one needs to develop:
Discipline: Consistently following through on commitments and tasks.
Maintaining concentration on goals and priorities.
Overcoming setbacks and staying motivated.
Being open to change and willing to adjust strategies.
Understanding personal strengths and weaknesses.

8. When tackling tasks, should we start with the difficult ones or the easy ones, and why?

Most coaches tell you to “eat the frog” and do the hardest tasks first. They are not wrong, sometimes this is what is needed when I am looking at day to day tasks.

Then other times, when I am looking at the bigger picture of what is needed to complete, I prefer to use the Eisenhower Matrix. I have been using this now with clients and it has been the most successful.

The Eisenhower Matrix (Priority Matrix) prioritizes tasks based on their business impact and ease of execution. Start with the highest impact and easiest to execute tasks first.

Avoid spending too much time in Quadrant 1 (Urgent/Important) as this is the
„firefighting“ mode which can lead to burnout. Quadrant 3 (Not Urgent/Not Important) tasks can be delegated to others, handouts, or websites.

The most important is Quadrant 2 (Not Urgent/Important) – the Planning Quadrant. Spend time here planning and preparing for potential issues to avoid them becoming urgent fires later. Reflect on Quadrant 1 situations and how to better handle them next time. Also, use this space for goal setting and scheduling your time.

Be wary of Quadrant 4 (Urgent/Not Important) distractions like social media that can eat up valuable time better spent on priorities. If you have spare moments, tackle items from your Quadrant 2 to-do list instead.

9. What are your current goals and projects you are working on?

My current projects and goals include expanding my coaching programs to reach more women entrepreneurs and developing an online community to provide accessible training on business and personal growth strategies. One of my most exciting projects, my “eat that frog” task, is launching a new podcast to help entrepreneurs fill in the gaps of doing business online.

In today’s world, it’s more important than ever for business owners to have a strong online presence. I think we can all agree on this after the events of 2020. My mission is to help brick-in-mortar businesses keep their doors open and ensure online businesses have the information, skills, and understanding of why a strategic online presence is crucial for their marketing and sales success and how to confidently grow their business using the most popular free or low cost platforms to help generate additional business. 

 10. Do you have a message for my readers? Perhaps something you’ve learned from your work experience, an idea, or a guiding principle that influences your work?

My message to your readers is this: Have a huge „why“! Why do you want it?

Why is it important to you? I like to ask the question „why?“ 17 times, building on each answer to get to the real root of my why. Your why has to be bigger than just paying off debt, bigger than wanting to travel, and bigger than yourself. Your why will be your guiding light when it gets hard and you want to give up.

Embrace your journey with patience and perseverance. Success is not a straight line but a series of ups and downs that teach you invaluable lessons. Stay true to your vision, prioritize your well-being, and remember that you don’t have to do it alone. Seek support, stay adaptable, and celebrate every step forward, no matter how small. Your potential is limitless when you combine self-awareness with strategic action.

11. How do you stay motivated and inspired as a coach and entrepreneur?

As a coach and entrepreneur, staying motivated and inspired is crucial. I find inspiration through continuous learning and personal growth. Reading books, attending seminars, and engaging in mastermind groups with other successful entrepreneurs keep me energized. Additionally, seeing the progress and success of my clients fuels my passion and commitment. Celebrating their wins, no matter how small, reminds me of the impact we’re making together. I also prioritize self-care, ensuring I maintain a healthy balance between work and personal life to prevent burnout and stay motivated.  

12. What advice would you give to someone just starting their entrepreneurial journey?

For anyone just starting their entrepreneurial journey, my advice is to start with a clear vision and a strong „why.“ Understand why you are embarking on this path and what you hope to achieve. Be prepared for challenges and setbacks; they are part of the journey. Surround yourself with a supportive network of mentors, peers, and coaches who can provide guidance and encouragement. Focus on building a solid foundation for your business with clear goals, effective time management, and a commitment to continuous learning. Remember to celebrate small victories along the way and stay adaptable to change. Lastly, don’t be afraid to ask for help and leverage the expertise of others to grow and succeed.

Izdvojeno, Knjige

How to write short texts

14. april 2024.

This concise manual is designed to equip you with the skills to craft compelling short texts – precisely the type demanded in today’s fast-paced world. Whether on the web, social media platforms, advertisements, or product descriptions, brevity is key.

You will learn how to write concise but also clear, striking and impactful texts.

The manual is written with the intention of making the writing process easier for you. As a published author, with more than 20 years of experience in writing, translating, editing and proofreading texts and books, I have chosen the shortest and most effective techniques that will speed up and facilitate the process of writing interesting, original and engaging texts. Just as they are in demand today!

How long will it take you to study the manual?

The manual contains 16 pages. As soon as you read the introductory pages, exercises follow and you can immediately start applying the acquired knowledge.

What will you learn with the help of the manual?

You will learn how to write short texts and specifically:

*how to prepare for the writing process

*how to „enter“ the writer’s mindset

*what is the structure of short texts

* how to start writing

*how and why to start a text with a question

* how to include emotions in the text and how twists and turns

*why it is important to always give value to the readers and finally

* there are a lot of practical exercises with the help of which you can immediately start writing.

How much does the manual cost?

The manual is at a special price until the end of June and costs 9.99 €.

Let your texts leave an impression on readers and advertise your product or service in the best way!

Because you deserve it!


    Writing courses

    1. april 2024.

    Online writing course – for short texts, captions and internet postings.

    Course duration: the course for writing short texts lasts 4 weeks. Classes are held 2 times a week, the price of one hour is 25 euros. The price includes a gift book on the methods of writing short texts.

    I hold my lectures in: English, Greek and Serbian language. And I can try to do my best in German 🙂

      Business coaching, English, LIfestyle

      Productivity and how to increase it

      22. mart 2024.

      We all want to increase productivity – to achieve more, to learn better and faster (both adults and children), to ‚‚shorten‚‚ the path to the goal and all in all, to achieve the greatest possible effect in the shortest possible time.


      This topic has been studied a lot around the world and scientists have come to the following results in their research:

      *observing workers in a factory and recording their productivity (eg, the number of products a worker makes during a shift), they noticed that each change increased output. They turned up the light – productivity increased. They dimmed the light – productivity also increased. Overall, they found that there is a relationship between change (either for the better or for the worse – meaning better lighting or worse lighting) and productivity.

      *another change that also positively affects productivity is the change of decoration in the working or living space. Every novelty we introduce – a new pot with flowers, some nice picture or photo on the table, new accessories – improves the mood and has a positive effect on the performance

      *apart from changes, arranged living and working space also plays an important role. In a tidy space where there are not many objects, there will be fewer distractions – so concentration will also be better. Further, we will feel better because we have already successfully completed one ‚‚task‚‚ and that is tidying up and well organizing the space and our personal items, so we will continue with the work tasks in the same (positive) spirit. All in all, it is desirable to get rid of clutter, unnecessary things, old things that collect dust, distract attention, „suffocate“ space and us, and if necessary, introduce a minimalist lifestyle.


      *as for the choice of colors – research proves that pastel colors calm us down and, as follows, slow down the rhythm of work. For mental activities and in general for ‚‚lively‚‚ doing work tasks, red (in all shades) and bright green colors proved to be the best. Bright colors do not have to be intensively present – details of lively colors are enough. Black, dark blue, brown and gray should be avoided because they belong to colors that do not contribute to a good mood; and when we are not in a good mood, we will hardly achieve a good performance at work

      *positive results are also achieved when the atmosphere before starting work is pleasant; when there is a light introduction and when the task is approached in a relaxed and confident manner

      *as for concentration – because it also contributes to productivity, words such as focus, attention and concentration have been proven to have a positive effect on increasing concentration. If we want to focus better, we can simply say ,,attention,, out loud or to ourselves. And then visually direct attention in the desired direction. To attract the attention of a wide audience, you have probably noticed that billboards and public places often use bright yellow and black; this combination is proven to attract attention, however, it is not considered desirable for living space because it acts as an alarm on our system. And the living space should be an oasis for rest and relaxation

      *in working with children who have problems with concentration and attention, my colleagues and I try to reduce external stimuli to an absolute minimum. What are external stimuli? These are all factors that distract the child and tempt him to play or engage in something else (mobile phone, tablet, laptop, television, toys, picture books, etc.). It is preferable that the desk is light-colored, without many details, the wall is also white, without posters, pictures, stickers, etc. It is best to have a pencil and an eraser and, of course, an open book or notebook in front of you. And nothing else. If concentration is a problem, try to reduce external factors to a minimum and thus direct the child towards completing tasks.


      To summarize – a recipe for better productivity: create a pleasant atmosphere, make the necessary changes (decoration, flowers, decorative items), adjust the lighting, choose pleasant colors, tidy up the clutter, throw out old and unnecessary things and then focus attention by saying words such as attention, concentration or focus and then, simply…

      focus on the realization of the goal.

      Business coaching, LIfestyle

      Aim low

      8. mart 2024.

      Yes, you read that right.

      Aim low because, low is:



      *it guides you to your goal step by step

      *it gives you time to enjoy and praise yourself for each step forward


      *along the way you acquire new, good habits

      *along the way you make new friends and enjoy spending time with them

      *you allow yourself to settle into new circumstances

      *a new way of behaving becomes a routine for you

      *when it becomes a routine, you perfect the technique

      *when you perfect it, you climb to the next step and then you bounce off to the next, bigger goal

      *you are not exposed to either negative or positive stress because you gradually introduce the desired changes

      *this savev both – body and psyche from strong turbulence and possible psychosomatic disorders.


      Advices that we read on the internet like „Aim for the moon and even if you miss, you’ll fall among the stars“ lead people to enthusiastically fly not to the moon but to Jupiter… And then they get lost somewhere on that space flight… It leads them to quickly abandon their goals because they seem huge and unachievable… It makes them disappointed in themselves, considering themselves weak and incapable – even though they are not.


      And so, aim low, aim realistic; divide the goal into smaller parts – realistic and achievable; and then, slowly, take sure steps toward the goal.

      Business coaching, English

      Why is it hard to change habits?

      2. mart 2024.


      Change as change is always difficult – both for us adults who consciously strive for a change and for children similarly.

      The reasons why change is so difficult for us in life are multiple; I will mention only a few:

      – the human organism is constructed in such a way that it tends to ‚‚maintain the existing state‚‚ which means that it is somehow innate and natural for us to resist change (including not only the body but also our psychosynthesis – and as follows, habits)

      – every change is stressful and even a positive one (there is negative stress and there is also positive stress); it practically means that the individual will react even to a positive change as a struggle with a stressful situation. And it is in the nature of human beings to avoid stressful situations

      habits: acquiring new habits and adopting them takes time; practice is also necessary, sometimes even daily repetition, all in all, hard and tiring work


      time: how long it takes to acquire new habits is a topic that is ubiquitous in the media today. A large number of ‚‚spiritual teachers‚‚ promise that they can change our habits and claim to have found a ‚‚magic formula‚‚ . Some claim that it only takes 21 days, others 2-3 months, others say about 6 months, and others believe that to ‚‚delete‚‚ bad habits, it takes exactly as much time as it took us to create them. I would not agree with the last theory for the simple reason that we all know how little time we need on vacation to forget about getting up at 06:00 in the morning; basically, only a day or two. Maybe on the first day of vacation we wake up as usual at 06:00 a.m., on the second day we will already sleep through that time without waking up, which means that after a day or two the body has already ‚‚erased‚‚ the habit of getting up early and moved on to vacation mode. As for other theories, for now there is no evidence in practice that a period of 3 weeks (21 days) is enough to, by repeating a specific action, really acquire a habit that will become established (e.g. every day from 19:00-20:00 pm the child solves math problems and we expect that after 3 weeks he will get into the habit of doing math every evening at that time). For all the above reasons, the question of time in acquiring new habits is considered individual – which in essence it is because human behavior is influenced by a number of factors – factors that are different for each individual.

      – in nature there is a law of ‚‚economizing with energy‚‚ which means that living beings try to achieve the greatest effect / the best result with the least amount of energy invested. This means that the child will also try to invest as little energy/effort as possible in order to achieve a certain goal (for this reason, copying and slacking off in class). By teaching a child to walk on the right path (it means that he does not try to get to the goal by a shortcut (by, for example, copying instead of learning the lesson), we are practically going against the above-mentioned law of nature, and that is in practice very chalenging

      acquired helplessness: if the child is used to always having someone with him – someone who will do his tasks for him and instead of him, there is a possibility that he has developed the syndrome of acquired helplessness, which in practice means that the child is capable of certain actions but does not perform because he believes (or others have convinced him) that he cannot perform that specific action. When working with children, we often go against this phenomenon, and it is an extremely long-term process that in practice means learning that particular action from scratch (regardless of the fact that a child of his age should already know something like that). So we practically repeat the process of education instead of the parents (for example, the child does not know how to hold a spoon and fork, he never cleans up after himself in the home where he lives, if he needs to turn on the television or some device, he looks helplessly at the staff, cries, reacts violently and thinks that ‚‚insurmountable‚‚ a problem for which he needs some ‚‚special‚‚ knowledge – knowledge that only mom or dad has)

      acquiring new skills (which will ideally become a habit) is essentially a learning process; and the process as a process – apart from the fact that it takes long time, it also requires a specific work methodology. For example: learning new concepts by connecting them with something already known, learning by branching out the basic topic (tree method), learning by trial and error, learning by upgrading, etc.


      – and finally, let’s not forget the most important thing for acquiring habits, which is: REPETITION!

      Because, as the old Greek proverb teaches us, repetition is the mother of learning!

      Business coaching

      Types of texts

      28. februar 2024.


      1. Narrative text

      Narrative is a text that successfully connects characters, different events and stories. It can be based on real events or fictional. Through this text, the events run like a thread, they are chronologically positioned and dynamic. Often the action is set in the past and the dialogues in the present time.

      2. Literary texts

      Literary texts belong to artistic written works. They are rich in narration, metaphor, expressive elements and feelings. Some examples of literary texts are essays and short stories.

      3. Journalistic texts

      We will find these texts in newspapers, magazines, but also on electronic portals. They are mostly informative and neutral, although they often contain the personal stamp of the author or his opinion.

      4. Scientific texts

      These texts are purposefully written and can be found in faculty textbooks, scientific studies and analyses, scientific and research papers, etc. They use scientific terminology, technical data, statistical and other analyses. The emphasis is on information and definitions; they contain references, refer to sources and have a strict structure characteristic of the academic community.


      5. Descriptive texts

      These texts describe things, objects, situations, people, animals, other texts, but also emotions. There are two types of descriptive texts: literary and technical.

      6. Argumentative texts

      This type of text advocates a specific thesis, for or against, introducing the reader to an argumentative discussion through the presentation of certain facts, representation of theses, placing the reader in context, presenting the advantages and disadvantages of certain phenomena. At the end of the text, we often find references through which the author refers to certain authorities / experts in a given field, statistical data or the frequency of certain phenomena – all with the aim of persuading and/or proving the validity of the claim.

      7. Manuals

      Manuals give us instructions – how to do something / how to perfect certain skills. They can be of a purely technical nature, but also intangible – those related to self-help courses and spiritual development. The latter should be instructive (although in practice they often are not). They are structured to guide the reader, step by step, towards achieving the goal. For both technical and motivational manuals, we can say that they are ‚‚inspirational‚‚ because they lead the reader to take some action.

      8. Anthropological texts

      Directed to the human race, we find them in philosophical and sociological scripts and writings. Here we do not find a formal structure as in scientific texts. They also deal with human relationships, emotions and human nature.

      9. Expository texts

      As the word says, these texts present facts, figures, events, not including the author’s opinion. We often find them on information portals but also in some textbooks. Most often they contain ‚‚dry‚‚ transfer of facts from one source to another or shorter definitions / explanations. They differ from journalistic ones in that they are essentially not author’s, but the emphasis is on ‚‚transmission of information‚‚ in the most original form possible. They can contain a short introduction / explanation and a conclusion that contains the most important elements related to the topic. They aim to inform.

      10. Legal texts

      We find them in the sphere of justice, the language of address is official, the terminology legal, expressions from Latin and ancient Greek are often used, they are formal, short, contain pleonasms (for a clearer presentation and to avoid ambiguous interpretation). The content is structured logically – often chronologically, they are not ‚‚literally beautiful‚‚, they are full of laws, articles, paragraphs and other ‚‚legal tools‚‚ written by lawyers for lawyers.

      11. Administrative texts

      They are similar to legal texts, differ in structure and are intended for administrative officers and citizens who use them. They are often given in the form of a table in which personal data is then filled. We find them in municipalities and public services: certificates, extracts from the register, forms, requests, petitions, etc.

      12. Advertising texts

      These texts invite the reader to purchase a specific product or service. They are usually short, contain slogans or purposefully try to amuse / laugh at the customer, thus causing him pleasant feelings that he will then (consciously or unconsciously) associate with a certain product (and thus want to buy that product). These texts are written by copywriters and people who deal with sales / marketing, although some famous people are also involved in the marketing waters, thus connecting their name with a certain product – giving a personal stamp and quality guarantee.

      13. Copywriting

      A copywriter writes texts that promote a specific service, product or idea. These texts also call for action, but they differ from advertising texts in terms of length and content. They can contain advertising slogans, but they can also be descriptive and much longer than advertising slogans. In most cases, the author is given a certain topic, however, he has the freedom relevant to the content and emotional charge / amount of emotions / descriptive elements of the text. It is written on purpose, the number of words is limited, there are deadlines for handover and the author often works under time pressure. Copywriting is done for the internet, newspapers and magazines.

      14. Ghostwriting

      Ghostwriting means writing texts for the account of someone else (person or company). And these texts are written on purpose and to order. The author assigns all rights to the client, does not sign his texts and keeps this agreement confidential.

      15. SEO writing

      SEO writing means that the author of the text uses certain ‚‚popular‚‚ words – words ‚‚requested‚‚ in a certain branch so that his text is as visible as possible and in the best possible place in the internet search engine. And these texts are written on purpose, to order and usually must contain a certain number of ‚‚keywords‚‚. The nominative is often used (because of the search engine) and any step towards the literary and creative is considered undesirable, as well as the use of case, description, Cyrillic and everything else that reduces the likelihood that the text will be highly ranked on the search engine. They sound austere and mechanical, they lack harmony, everything is subordinated to the key words that the author ‚‚must‚‚ insert into the text – whether they fit into the context or not, whether the text sounded harmonious or not, whether it was compact, aesthetically and literary beautifully worded or not. In this case, the author does not have much freedom to ‚‚write from the soul‚‚ but is forced to follow trends and ‚‚raise‚‚ the visibility of the text. At first glance, these kinds of texts attract readers (because the Internet search engine throws them out among the first), however, in the long run, they represent a real disappointment and a waste of time for all of us who are lovers of reading and are looking for that honest, artistic thread in reading that is not succumbed to commercial compromises.

      16. Digital texts

      A large number of authors use artificial intelligence services. The texts resemble each other, only the order of the words in the sentence is changed with the use of synonyms; the meaning is nebulous, often ambiguous and subject to interpretation. The exposition on a certain topic is general and it is often noticeable that the text was not made by human hands. In addition, this type of texts is gaining popularity because artificial intelligence is able to generate large amounts of text in a very short period of time, to format and publish them, thus gaining time and the amount of content that is offered. Needless to say, these texts were not written ‚‚from the soul‚‚ either.

      17. Columns and feuilletons

      Mostly short, serialized texts, they represent a permanent section in the newspaper and contain artistic and literary representations, short descriptions of events / phenomena, trends / current events. They can also be thematic, such as recipes, travelogues, articles about fashion or historical events.


      18. Therapeutic writing

      Recently, it has been gaining momentum so that writing therapy is slowly entering our lives. Psychologists call this phenomenon expression – which means expressing your emotions, putting them on paper and seeing them in black and white. They have a similar effect to catharsis (purification of the soul) – where the author often (at the end of the process) burns the paper on which he wrote down unpleasant events. In this way, he gets rid of the mental burden.

      19. Notes

      Notes as a type of text can be our own, but we also find them in collections where the exposition is concise, the events are given in outline, by name and without much description. They are often chronologically structured and although short, they can give a broader picture.

      20. Creative writing

      The texts, modernly called ‚‚creative writing‚‚ are those texts in which the author expresses his feelings, his opinion or attitudes. It doesn’t compromise or use keywords. To write something beautiful, to spend time doing something creative – is a goal in itself. These texts are mostly short, they are not necessarily literary, they are also written by amateurs – simply because they like it; writing for the sake of writing.

      Business coaching, English

      Who are we writing for?

      24. februar 2024.


      1) We write only for ourselves – we write because we like to write, we write because we like to write down our thoughts and daily activities (a large number of people keep a diary) and some, some write because therapeutic writing has become fashionable. They write down everything that bothers them and then either tear or burn the paper; writing as catharsis and cleansing of the soul. Whatever it is – whether just for pleasure or as therapy, writing liberates and contains a noble note in itself.

      2) We write for a wider audience – which means that we publish our written travels; and we expose ourselves; and we expose ourselves to criticism – and praise; and we stand behind our work. We write books, texts for our blog or for websites. In any case, we came out of our cocoon and out of writing for ourselves – out of writing for the sake of writing and out into the world.

      3) We write for clients, which means for the company or a customer. This writing includes copywriting, ghostwriting, advertising texts, slogans, etc. This writing does not leave the author a lot of freedom – neither as far as the number of words is concerned, and even less as far as the topic is concerned; handover deadlines are often tight, the words used are subordinate to the search engines, overall, targeted and purposeful.

      4) We write for newspapers and magazines: this category includes journalistic texts – either for print or electronic press. Although the subject matter is often predetermined, the author has a certain degree of freedom relevant to the content.


      5) We write texts for a certain (narrower) social subgroup: these are targeted texts and the topics include all scientific and life aspects: texts for textbooks and specialized websites as well as technical texts intended for the scientific community; then texts for a somewhat wider audience, concerning beauty, health, modern psychology, spiritual development, art, trends, etc. In these texts, a certain social subgroup receives information relevant to it: scientific definitions, analyses, research, statistical data on e.g. health, food, etc. or calls for some action (with the help of which he will make the desired changes in his life; for example, texts on the topic of beauty and weight loss or personal development).

      6) We write for children: books for children – stories, fairy tales, fables, coloring books, study materials / manuals with the help of which children can master the material more easily.

      7) We write for educational institutions – for pupils and students: textbooks, scripts, scientific and research papers, analyses.

      8) We write for other artists: scripts for theater plays and films, dialogues for advertisements, announcements, content / description / presentation of exhibitions and cultural events.


      Read. Read. Read. Don’t read only one type of book. Read different books by different authors to develop different styles. Robert Lawrence Stine

      Business coaching

      How to write captivating short Captions to boost Followers

      23. februar 2024.

      In today’s digital era, Instagram reigns as a powerhouse platform for connecting with audiences, building brands, and cultivating communities. Crafting compelling captions is a key ingredient in the recipe for Instagram success. Here’s how to write captivating captions that will help you gain more followers:


          Know Your Audience: Understanding your target audience is paramount. What are their interests, values, and pain points? Tailor your captions to resonate with their preferences and motivations.

          Start Strong: Grab attention from the get-go with a captivating opening line. Pose a question, share a surprising fact, or evoke emotion to entice users to keep reading.

          Tell a Story: People love stories. Use your captions to narrate a compelling story that resonates with your audience. Whether it’s a personal anecdote, behind-the-scenes glimpse, or customer testimonial, storytelling humanizes your brand and fosters engagement.

          Embrace Emotion: Tap into emotions to forge a deeper connection with your audience. Whether it’s joy, nostalgia, inspiration, or empathy, evoke emotion through your captions to spark engagement and foster a sense of community.

          Add Value: Provide value to your audience through your captions. Share tips, insights, or exclusive information that enriches their experience and encourages them to follow along for more valuable content.

          Use Descriptive Language: Paint a vivid picture with your words. Use descriptive language that engages the senses and brings your content to life. Whether it’s describing a scenic view, mouthwatering dish, or cozy atmosphere, transport your audience into the moment.

          Incorporate Relevant Hashtags: Hashtags are essential for increasing discoverability on Instagram. Research relevant hashtags in your niche and incorporate them strategically into your captions to expand your reach and attract new followers.


          Encourage Engagement: Foster two-way communication by encouraging your audience to engage with your content. Pose questions, invite comments, or run interactive polls to spark conversation and deepen connections.

          Keep It Authentic: Authenticity is key to building trust and credibility on Instagram. Stay true to your brand voice and values, and avoid using overly salesy or promotional language. Authenticity resonates with audiences and encourages long-term loyalty.

          Optimize Caption Length: While Instagram allows for longer captions, consider your audience’s preferences and attention spans. Aim for a balance between concise and informative, keeping your captions digestible while still conveying your message effectively.


      By implementing these strategies, you can craft captivating captions that resonate with your audience, drive engagement, and ultimately, attract more followers to your Instagram account. Remember to stay consistent, experiment with different approaches, and continuously refine your caption-writing skills to maximize your Instagram success.

      Business coaching, Izdvojeno, LIfestyle

      The Japanese KAIZEN method – how to overcome laziness

      5. februar 2024.

      Between the bustling streets of Tokyo and the serene landscapes of Kyoto, a technique was born that has remained deeply rooted in Japanese culture to this day. It is a method that fights against one of the worst enemies – laziness.


      This technique is also known as ,,Kaizen: the one-minute Japanese technique for overcoming laziness.,, It uses the philosophy of constant progress (even in small steps) to avoid procrastination and increase productivity; and all this in just 60 seconds.

      Essentially, it is about the principle of taking small, gradual steps that lead to a bigger goal. The importance of consistency and gradual progress as opposed to sudden and megalomaniac jumps is emphasized. In the context of combating laziness, this technique encourages individuals to spring into action by committing to just one minute of focused effort.

      The process begins by identifying the task or activity that needs to be done: for example, a book that needs to be read, a series of gymnastic exercises or a project that has been unfinished for a long time. Instead of giving in to the wave of laziness and procrastination, we commit ourselves to devote ourselves to that activity for just 60 seconds and thus move forward – towards progress. During this minute, the person focuses completely on the task, leaving aside everything that distracts him, all excuses and topics that distract him. Whether it’s reading a page, doing gymnastics or putting together a few sentences, the key is to take that initial step forward.


      What makes Kaizen particularly effective is its ability to bypass the mental barriers associated with laziness. By breaking down a task into smaller, manageable steps, it relieves the enormous pressure often associated with „big“ goals. Moreover, the act of starting instills a feeling of boldness, gives a momentum that makes it easier to maintain the pace after the initial minute.

      The philosophy of this method is to cultivate a way of thinking that leads us to constant progress, reinforcing the idea that every small effort leads to long-term success. Every minute invested into productive activity is a small stone that, together with other stones, builds the tower of our goals and personal progress.

      In the modern world – a world where concentration and attention are in constant decline (and with them motivation and perseverance), Kaizen offers a simple and powerful remedy for the realization of goals. This technique additionally serves as a reminder that significant change can come from the smallest of actions and that persistence, even in the face of lethargy, is the catalyst for progress.

      The next time you feel overwhelmed by laziness and the urge to procrastinate, remember this wise Japanese technique. Take just one minute for Kaizen, get rid of inertia and ignite the flame of productivity. Embrace the power of small steps and achieve your goals with consistent efforts.