Business coaching, English

Who are we writing for?

24. februar 2024.


1) We write only for ourselves – we write because we like to write, we write because we like to write down our thoughts and daily activities (a large number of people keep a diary) and some, some write because therapeutic writing has become fashionable. They write down everything that bothers them and then either tear or burn the paper; writing as catharsis and cleansing of the soul. Whatever it is – whether just for pleasure or as therapy, writing liberates and contains a noble note in itself.

2) We write for a wider audience – which means that we publish our written travels; and we expose ourselves; and we expose ourselves to criticism – and praise; and we stand behind our work. We write books, texts for our blog or for websites. In any case, we came out of our cocoon and out of writing for ourselves – out of writing for the sake of writing and out into the world.

3) We write for clients, which means for the company or a customer. This writing includes copywriting, ghostwriting, advertising texts, slogans, etc. This writing does not leave the author a lot of freedom – neither as far as the number of words is concerned, and even less as far as the topic is concerned; handover deadlines are often tight, the words used are subordinate to the search engines, overall, targeted and purposeful.

4) We write for newspapers and magazines: this category includes journalistic texts – either for print or electronic press. Although the subject matter is often predetermined, the author has a certain degree of freedom relevant to the content.


5) We write texts for a certain (narrower) social subgroup: these are targeted texts and the topics include all scientific and life aspects: texts for textbooks and specialized websites as well as technical texts intended for the scientific community; then texts for a somewhat wider audience, concerning beauty, health, modern psychology, spiritual development, art, trends, etc. In these texts, a certain social subgroup receives information relevant to it: scientific definitions, analyses, research, statistical data on e.g. health, food, etc. or calls for some action (with the help of which he will make the desired changes in his life; for example, texts on the topic of beauty and weight loss or personal development).

6) We write for children: books for children – stories, fairy tales, fables, coloring books, study materials / manuals with the help of which children can master the material more easily.

7) We write for educational institutions – for pupils and students: textbooks, scripts, scientific and research papers, analyses.

8) We write for other artists: scripts for theater plays and films, dialogues for advertisements, announcements, content / description / presentation of exhibitions and cultural events.


Read. Read. Read. Don’t read only one type of book. Read different books by different authors to develop different styles. Robert Lawrence Stine

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